"The holidays aren't about what you get. [They're] about what you did and shared," Valerie Vargas, AT&T's vice president of advertising and marketing communications, … Read the whole story

Mountain Dew is hosting the "Open Call" contest on the SoundCloud online audio distribution platform, and collaborating with RAC, the performing name of Portland, … Read the whole story

The bigger picture is Nissan's "Big Moments" strategy of buying into major events like the NCAA football playoffs and sponsorship of the Heisman Trophy … Read the whole story

"Prior to launching, we tested the concept with bicultural Hispanic men 21-34 in Los Angeles and Houston and the feedback that we received was … Read the whole story

With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched … Read the whole story

Walmart is a good example of the value-add equation. The company's VP of media, digital and partnership marketing dissected the retail giant's Savings Catcher, … Read the whole story