While budget-conscious -- or what Kraft calls "strapped" -- consumers, along with Hispanics and Millennials, have "a ton of overlap," there are many segment-specific … Read the whole story

Dodge is represented in the Atlantic Records videos both by vintage cars and by the new Dodge Challenger SRT Hellcat, which has over 700 … Read the whole story

The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story

"We see a big shift among Japanese and U.K. consumers, and a general shift among consumers to mobile commerce," says Ofer Shoshan, CEO of … Read the whole story

The Irvine, Calif.-based U.S. division of the company will have cars on the ground and on display, experiential programs, digital and sound integrations, partnerships, … Read the whole story

Sales of craft beer reached $20 billion in 2014, doubling from just five years prior. The category is forecast to reach $36.3 billion by … Read the whole story

Reebok has UFC Champ Jon "Bones" Jones racing through the gritty streets of Los Angeles. As he takes on each urban obstacle, the ad … Read the whole story