Marketing Daily
Wednesday, June 17, 2015

Top of The News

FDA Bans Use Of Trans Fats After 2018
by Thom Forbes

The Food and Drug Administration Tuesday told food marketers that they have until 2018 to eliminate trans fats from all products sold in the U.S., determining, after a "thorough review … Read the whole story

  • RESEARCH
    Gen Y Dads: Hot, Vain And All About Dadderday
    by Sarah Mahoney

    "The cliche is that women let themselves go right after the baby, and here we have new dads with shopping habits that are more … Read the whole story

  • TECHNOLOGY
    Dating Site Zoosk Enables Users To Trust, But Verify
    by Aaron Baar

    "The message from our last campaign was successful in differentiating us from other sites," Katherine Knight, brand manager for Zoosk, tells "Marketing Daily." "For … Read the whole story

  • RESEARCH
    Band Aid, Amazon, Craftsman Are Top Brands For Dad
    by Tanya Gazdik

    "Fifty percent retention in a world where brand loyalty is hard to find is a pretty good achievement for the brands that have made … Read the whole story

  • RESEARCH
    Affluent Millennials Exert Big Influence
    by Karl Greenberg

    More than 6 million Americans making an annual household income of $100,000 or more will become the dominant group in the luxury consumer market … Read the whole story

  • PACKAGED GOODS
    Dove Men+ Takes Aim At The First Five Seconds Of Fatherhood; Defines Digital Dads
    by Sarah Mahoney

    Unilever reports that in addition to thinking of themselves as both caregivers and providers, fatherhood also influences men's digital behavior. And in further support … Read the whole story