Marketing Daily
Monday, October 12, 2015

Top of The News

Dell To Acquire EMC In Record-Setting Deal
by Thom Forbes

Dell and data-storage company EMC this morning announced the largest-ever tech deal - a $67-billion takeover of the owner of cloud software maker VMware by the company once known for … Read the whole story

  • BEVERAGES
    Winemaker Preps For PGA Events
    by Tanya Gazdik

    The E&J Gallo winery is planning localized tournament support, including on-site wine bars with interactive displays and sampling opportunities, at approximately a dozen tournaments … Read the whole story

  • RESEARCH
    Digital Tech, Social Connections Dominate Loyalty Index
    by Aaron Baar

    "Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story

  • RESEARCH
    Memorable Logos Drive Brand Affinity
    by Karl Greenberg

    The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them … Read the whole story

  • FOOD
    CSPI Sues FDA For Failure To Act On Regulating Salt
    by Karlene Lukovitz

    The average consumption of salt is now 3,650 milligrams per day, which, says CSPI, proves that voluntary food and restaurant industry efforts to reduce … Read the whole story

  • Peak Performance Hits The Slopes With New Campaign That Triggers Fresh Snowfall
    by Larissa Faw

    They're launching "Just Add Ski," a new online campaign supporting Peak Performance's new ski apparel collection. The concept encourages people to submit photos to … Read the whole story

  • COMMENTARY
    Nature
    by Bob Garfield, Featured Columnist

    Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story