Marketing Daily
Thursday, January 7, 2016
  • Panera Launches Social 'Endless Trailer' To Promote Clean Soup Menu

    Mimicking the style of a movie trailer, the video shows footage of head chef Dan Kish recreating his arduous reformulation process, interspersed with titles … Read the whole story

  • Consumer Tech Will Continue To Set Record Sales

    The big areas of consumer tech growth are expected to be newer categories such as wearables, smart home devices, virtual reality devices, and drones. … Read the whole story

  • Levi's Backs Super Bowl 50 Host Committee

    Levi Strauss made his fortune selling jeans to the Forty-Niners, so it's an appropriate tie-in given the name of the home team. Sadly, the … Read the whole story

  • Millennials Continue To Challenge Marketers

    As shoppers, Millennials are different from older generations. While they prioritize value like their older counterparts, they are more likely to buy natural and … Read the whole story

  • Jeep Goes Olive Green With 75th Anniversary Editions

    Mark Allen, head of Jeep design, says that the products come in a range of colors. "We didn't want to have same color on … Read the whole story

  • Trump TV Ad: The Sorcerer's Apprentice

    The king of free media has announced that his campaign will spend upwards of $2 million a week on TV ads, the first of … Read the whole story

  • Viewability Complexity Stalls vCPM Model

    An industry-wide de facto standard that can verify the viewability of online ads is essential if advertisers aren't to lose trust. Read the whole story