Marketing Daily
Monday, August 8, 2016

Top of The News

South Africa's Steinhoff Acquiring Houston's Mattress Firm
by Thom Forbes

Steinhoff, a discount retailer based in Cape Town, South Africa, with global ambitions, is buying Mattress Firm Holding Corp., the Houston-based company that in February closed a deal with HMK … Read the whole story

  • PACKAGED GOODS
    P&G's Uses Shakespeare For Oral Health Education
    by Aaron Baar

    "If you don't take care of your oral health, it will affect your performance at school," says David Corr, executive creative director at Publicis. … Read the whole story

  • TELECOM
    T-Mobile Uses Olympics To Show Its Stuff
    by Aaron Baar

    "The summer Olympics is an infrequent event, appearing only every four years, and it happens to be occurring right in the middle of T-Mobile's … Read the whole story

  • RETAIL
    Gen Z-Targeted BTS Creative Includes Face-Swapping, DubSmash
    by Sarah Mahoney

    If retailers think it's tough to get parents' attention for back-to-school advertising, figuring out what kids want to watch can be even harder. Foot … Read the whole story

  • FOOD AND BEVERAGES
    SoBe Throws 21st Birthday Vegas Bash With Charli XCX
    by Karlene Lukovitz

    PepsiCo's SoBe beverages brand is throwing itself a 21st birthday party in Las Vegas, featuring a Charli XCX concert, to promote the launch of … Read the whole story

  • FINANCIAL SERVICES
    Farmers Insurance Introduces 'Dog Diving'
    by Tanya Gazdik

    The phenomenon of dogs flooding houses is more common than you might think, Farmers' Leesa Eichberger tells "Marketing Daily." Read the whole story

  • COMMENTARY
    Mr. Garfield In The Echo Chamber With A Microphone
    by Bob Garfield, Featured Columnist

    Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? … Read the whole story