Marketing Daily
Monday, August 22, 2016

Top of The News

Oncology Drugs Motivate Pfizer's $14-Billion Deal For Medivation
by Thom Forbes

Pfizer announced early Monday that it had agreed on a $14-billion deal to acquire San Francisco-based Medivation, a biotech firm specializing in oncology, beating out a handful of rivals who … Read the whole story

  • BEVERAGES
    Bud Light Brings Back Schumer, Rogen
    by Tanya Gazdik

    The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, … Read the whole story

  • FOOD
    Dole Dippers Partners With Gilt As Part Of Positioning Shift
    by Karlene Lukovitz

    Dole Dippers' marketing strategy reflects a shift toward creative stressing "premium indulgence" instead of "healthy snack" and an update to a more premium packaging … Read the whole story

  • PETS
    Royal Canin Encourages Cat Owners To Visit Vet
    by Tanya Gazdik

    "We know that cats are mysterious, independent and don't always show us outward signs of being sick," Royal Canin's Stacey Osborn tells "Marketing Daily." Read the whole story

  • RETAIL
    Brand Keys, NRF See Back-To-School Sluggishness
    by Sarah Mahoney

    "Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's … Read the whole story

  • COMMENTARY
    Citizens Disunited
    by Bob Garfield, Featured Columnist

    I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a … Read the whole story

  • Sprint Responds To 'Goliath' With New Marcarelli Ad
    by Steve McClellan

    Sprint has responded to Verizon's recently released Jamie Fox ads with a new ad of its own featuring Paul Marcarelli, who did the iconic … Read the whole story