Marketing Daily
Monday, August 22, 2016
  • Bud Light Brings Back Schumer, Rogen

    The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, ... Read the whole story

  • Dole Dippers Partners With Gilt As Part Of Positioning Shift

    Dole Dippers' marketing strategy reflects a shift toward creative stressing "premium indulgence" instead of "healthy snack" and an update to a more premium packaging ... Read the whole story

  • Royal Canin Encourages Cat Owners To Visit Vet

    "We know that cats are mysterious, independent and don't always show us outward signs of being sick," Royal Canin's Stacey Osborn tells "Marketing Daily." Read the whole story

  • Brand Keys, NRF See Back-To-School Sluggishness

    "Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's ... Read the whole story

  • Citizens Disunited

    I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a ... Read the whole story

  • Sprint Responds To 'Goliath' With New Marcarelli Ad

    Sprint has responded to Verizon's recently released Jamie Fox ads with a new ad of its own featuring Paul Marcarelli, who did the iconic ... Read the whole story