MediaPost Publications - Marketing Daily 04/14/2017

Top of The News

GM Building New R&D Facility in S.F. For Cruise Automation Unit

by Thom Forbes

Jump-started by tax incentives, General Motors' autonomous vehicle program - er, "personal mobility" initiative - ratcheted up another gear yesterday with an announcement that it would invest $14 million in … Read the whole story

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AUTOMOTIVE
David&Goliath Traces Kia Motors' Amazing Rise
by Tanya Gazdik
Both the agency and its client, Kia, have had no shortage of challenges. In 2011, there was speculation that parent company Hyundai Motor Group … Read the whole story
RESTAURANTS
Chipotle Launches Its First TV-Focused Campaign
by Karlene Lukovitz
The ad aims to build awareness of Chipotle's claim that it's now the only national chain to use "no added colors, flavors or preservatives, … Read the whole story

APPAREL
In A First, Foot Locker Flaunts Global Appeal
by Sarah Mahoney
"We will have more global launches. Foot Locker operates in some very aspirational cities-places like Paris, London and New York have a lot of … Read the whole story
GAMING
E-Sports Poised For Big Growth
by Aaron Baar
Gamers expect watching and playing video games will overtake watching and playing traditional sports by 2022. The increased interest from marketers is largely stemming … Read the whole story
AUTOMOTIVE
Google Searches Reveal Auto Trends
by Tanya Gazdik
The Alfa Romeo brand is on the rise while Smart Cars seem to be falling out of favor in 2017, per an analysis of … Read the whole story
Pennzoil Gives 'The Last Viper' A Proper Sendoff
by Steve McClellan
The 25-year-old Dodge Viper is nearing the end of the road with production set to halt in August. As part of the long goodbye, … Read the whole story
COMMENTARY
Why Designers Are Leaders And Why It Matters
by Ronald Voigt, Op-Ed Contributor
I believe that in the business world, designers don't get (and don't give themselves) enough credit for the leadership they demonstrate. Read the whole story