June 3 - 6, 2024
Monday, April 24, 2017
Top of The News
In a fell-swoop deal to expand its product portfolio in "fast growing clinical areas such as peripheral vascular therapy, oncology and bio-surgery," Becton, Dickinson and Co. is buying C.R. Bard, … Read the whole story
ENTERTAINMENTThe latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story
RESTAURANTS"I have no idea how we'll launch a chicken sandwich into space, but the marketing team thinks they can do it," Kevin Hochman, KFC … Read the whole story
SPORTSFans can visit NASCAR.com/green to donate trees -- $1 per tree for a 2- to-3-foot sapling -- to be planted in support of the … Read the whole story
AUTOMOTIVE"Car brands form powerful bonds with us because they are both significant purchases and an extension of our identity and values," says MBLM Partner … Read the whole story
- COMMENTARY
Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story
- COMMENTARY
While the current system may be fine for high-volume, direct-response advertisers, it just doesn't work for brands. Read the whole story
- COMMENTARY
Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
Khara Hutchinson - Bayer, Head of Programmatic
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