Marketing Daily
Monday, April 24, 2017
  • Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs

    The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story

  • Rob Lowe Plays The Colonel For KFC Sandwich Launch

    "I have no idea how we'll launch a chicken sandwich into space, but the marketing team thinks they can do it," Kevin Hochman, KFC … Read the whole story

  • NASCAR Unveils 'Green' Initiative

    Fans can visit to donate trees -- $1 per tree for a 2- to-3-foot sapling -- to be planted in support of the … Read the whole story

  • Harley-Davidson, BMW Tops In 'Brand Intimacy'

    "Car brands form powerful bonds with us because they are both significant purchases and an extension of our identity and values," says MBLM Partner … Read the whole story

  • Insta-Escorts

    Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story

  • Why The YouTube Boycott Is A Good Thing For Creators

    While the current system may be fine for high-volume, direct-response advertisers, it just doesn't work for brands. Read the whole story

  • Does Anyone Even Care About #BrandFails?

    Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a … Read the whole story