Top of The News
by Thom Forbes
In a white paper that rips into Procter & Gamble's "track record of underperformance" - including selling brands instead of fixing them - Trian Fund Management yesterday called for the … Read the whole story
TELECOM
by Aaron Baar
"Netflix has totally disrupted entertainment, and T-Mobile has totally disrupted wireless," CEO John Legere said. "The world is about to find out what it … Read the whole story
by Karlene Lukovitz
More than 100,000 products featuring images of show characters Rick Grimes, Michonne and Daryl Dixon will be in stores prior to the new season's … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
In addition to the television spot, Bridgestone is launching an "Elite Performance with Jon Gruden" digital extension of the "Pep Talk" concept. Read the whole story
APPAREL
by Sarah Mahoney
Canada Goose still sponsors both the Sundance and Toronto film festivals, and celebrities like Kate Upton, Jimmy Fallon and Emma Stone have been photographed … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Branded video content works well for us as it travels well across platforms," Prestone Marketing VP Randy Fisher tells "Marketing Daily." Read the whole story
RETAIL
by Sarah Mahoney
Toy industry experts are predicting solid sales improvements for toys, with the NPD Group recently forecasting a 4% rise in global toy sales for … Read the whole story
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by Larissa Faw
The media buy includes a 20-second ad for video-on-demand channels, Facebook and Instagram outreach, and three different Snap ads. Read the whole story
COMMENTARY
by Ben Spiegel, Op-Ed Contributor
When it comes to communicating with consumers in a non-brand / non-product specific context, some brands have no idea what to say or when … Read the whole story