"Qualtrics captures and analyses data on brands and products from real-time sources including social media and email," according to one report. Read the whole story
Clever takeoff ad promotes new Kentucky Friend Chicken & Waffles -- and marks the end of Jason Alexander's reign as the Colonel. Read the whole story
"It is clear that Chevrolet is trying to make some headway," TS Kelly, senior vice president of research for Alphonso, tells "Marketing Daily." Read the whole story
Dick's Sporting Goods is heading into the holidays with an ad meant to send parents scurrying for both Kleenex and their ping-pong paddles. Read the whole story
Anchored by the tagline "Gift Thoughtfully," the campaign includes TV, brand partnerships, digital video, interactive mobile units, digital display, social, print and contests. Read the whole story
Logitech, whose new Logitech G brand is the first mouse designed specifically for esports pros, will sponsor a Cheddar show devoted entirely to esports. Read the whole story
Cricket Wireless, USPS and Kay Jewelers are among the brands already out with holiday campaigns. Read the whole story
SendGrid's Len Shneyder offers ideas for making your holiday email campaign a successful one. Read the whole story
Daisy's first holiday spot features a narrative that recipes are a key thread connecting families during holiday gatherings. Read the whole story
Kroger customers can now interact with the Kroger Grocery Pickup cart using Google Assistant on Android, iOS and Google Assistant devices. Read the whole story
Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, … Read the whole story