MediaPost Publications - Marketing Daily 11/15/2018

Top of The News

A Victoria's Secret CEO Departs As Company Reels From CMO's Remarks

by Thom Forbes

The company has three CEOs for its different divisions, and it's Victoria's Secret Lingerie CEO, Jan Singer, who's reportedly leaving. Read the whole story

Read Now »

RESTAURANTS
Starbucks' Reorg Includes New Marketing Approaches, Leadership
by Karlene Lukovitz
Amid a new round of 350 corporate layoffs, changes in digital marketing and other moves, Emily Chang has been promoted to SVP U.S. marketing. Read the whole story
BRAND VALUE
Apple America's Most Valuable Brand, Netflix Rising Fastest
by Sarah Mahoney
Google ranks second, and Amazon, which shot up 69% from last year, is third. Read the whole story

CAUSE-RELATED
ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big Picture
by P.J. Bednarski
Purpose is not simply a nice thing to have -- it's imperative in this day and age," said ANA's chief executive Bob Liodice. Read the whole story
AUTOMOTIVE
Ford Partners With Walmart For Autonomous Delivery Trial
by Tanya Gazdik
Partnership is "rolling demonstration for Ford to prove the value of self-driving technology to consumers in a very practical way," says Edmunds' Jeremy Acevedo. Read the whole story
AUTOMOTIVE
Cadillac Gets Funny For New York Swan Song
by Tanya Gazdik
Cadillac's new brand strategy includes "a focus on fun, energy and youthfulness in all that we do," Cadillac CMO Deborah Wahl tells "Marketing Daily." Read the whole story
Virtual Reality Tapped For Touring Vacation Homes
by Chuck Martin
HomeAway, an online marketplace in the rental property industry, introduced the VR product that displays virtual tours for travelers to take. Read the whole story
COMMENTARY
Email Interruptus: People Check Them Everywhere, But Don't Always Open Those From Brands
by Ray Schultz, Columnist
Email addiction has people looking at their messages in bed -- and even in church. Read the whole story
Ben & Jerry's, Other B Corps., Seek To Harness Voter Enthusiasm
by Larissa Faw
The "Vote Every Day" campaign suggests consumer voting can continue past Election Day by buying from companies certified for social consciousness. Read the whole story
Sodastream's Coke-Mocking Ad Goes Viral
by Richard Whitman, Columnist
The ad -- which features Rod Stewart (voicing the role of an animated sea turtle) and Icelandic strongman Hafthor "The Mountain" Bjornsson, among others … Read the whole story