"Talking heads are expecting this calendar year to be the first since 2014 in which total vehicle sales in America drop below 17 million units," says one report. Read the whole story
In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story
QSR featured real clip of pop-art icon eating a Whopper. In an odd coincidence, Coke's SB ad was also inspired by Warhol. Read the whole story
The brand used its two 1-minute ads to troll competitors for using corn syrup, and promote spring premiere of "Game of Thrones." Read the whole story
Hennessy, Jack Daniel's and upstart Tennessee whiskey Uncle Reacher are reaching Big Game fans via regional and pre- and post-game media buys. Read the whole story
"'The Big Match' campaign is intended to break through traditional thinking around Big Game advertising," Cars.com's Seth Goldberg tells "Marketing Daily." Read the whole story
Shot almost entirely in black-and-white, except for vivid splashes of flowers, the 90-second video is called "Love Out Loud, A Silent Film." Read the whole story
The group is 40% more likely to drive a Lincoln and 27% more likely to drive a Buick than other millennials, according to Viant. Read the whole story
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score. Read the whole story
According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers. Read the whole story
Developed with Goodby Silverstein and Partners, the campaign launches Feb. 4 with two spots and will appear across TV, digital, mobile, and radio. Read the whole story
Self-driving cars could drop off drivers and then cruise around to avoid paying high downtown parking fees, according to a new study. Read the whole story