Levi Strauss & Co.plans to file initial public offering 34 years after the Hass family -- the descendants of the eponymous founder of the company in 1853 -- took it … Read the whole story
The Anthem ad has the UEFA Champions League stars showing off their skills while competing for a can of Pepsi. Read the whole story
Creative "illustrates how we are confidently creating our version of the global game right here in North America," MLS' David Bruce tells "Marketing Daily." Read the whole story
"Perhaps some consumers are finding traditional Valentine's Day gifts a bit cliche," says Valentina Marastoni-Bieser, Cuebiq's senior vice president of marketing. Read the whole story
Puma, which played an important part in the early footwear culture of the sport, and the NBA announced a multiyear marketing partnership. Read the whole story
Billboards hype Samsung Galaxy Unpacked event that will officially show off the new "foldable" Samsung smartphone tech fans have been waiting months to see. Read the whole story
The system provides shoppers with a single-use QR code on their phone for checkout. Read the whole story
Forrester reports that retailers are missing opportunities with their reminder emails. Read the whole story
Certified Financial Planner Board of Standards introduces what the group calls a category first, featuring a mixed race, same-sex couple. Read the whole story
Among digital channels, email is surpassed only by card issuer websites, Mintel Comperemedia reports. Read the whole story
Self-driving cars are racking up the miles in test mode, but backup drivers in those cars often have to take over. Read the whole story
ID Comms is out with a new report that finds advertisers' focus on talent has zeroed in on areas like ecommerce and data. Read the whole story