Panera is partnering with WRI and the Pure Strategies sustainability consultancy to calculate the carbon footprint of each of its ingredients. Read the whole story
While P&G has made racial equality part of its marketing messages, shareholder activist group asks company to release metrics on its hiring practices. Read the whole story
Right now, Storyblocks says, only 5% of its content contains BIPOC images. Read the whole story
The division estimates the campaign could reach up to 80% of U.S. adults over age 18, GMC's Phil Brook tells "Marketing Daily." Read the whole story
The campaign, developed with BBDO NY and polycultural marketing firm Joy Collective, features the work of six Black female artists. Read the whole story
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. Read the whole story
As I give in to the siren call of Bezos and Co., I wonder what forces I might be unleashing. Read the whole story
The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the whole story
Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports. Read the whole story