The target buyer is older millennials and Gen X, Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story

A new survey from Deloitte suggests parents' worries about inflation are not going to slow down back-to-school expenditures. Read the whole story

Gillette's ad celebrates the care women take in shaving their pubic region -- or deciding not to shave, but grooming anyway. Read the whole story

Winners of eight-week competition series dubbed "the ultimate snackdown" will be featured in "Behind the Wrapper," a TV series about wellness brands. Read the whole story

The BMW-owned brand will ask its fanbase to help "name the polar bear" on Mini social media platforms starting July 20. Read the whole story

Most marketers complain that their workflow is siloed, Airtable reports. Read the whole story

Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, … Read the whole story

Overall, 81% of participants in a study felt their NFT was a good investment, and over a third said they bought to resell for … Read the whole story