Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. Read the whole story
"If I had my druthers, I'd be a cross between Twiggy and Sid Vicious... and Grace Kelly," she says in the new spot. Read the whole story
Product innovation has helped drive a leap in sales for sugar-free confections -- chocolate in particular -- in the past several years. Read the whole story
At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model shift from relying … Read the whole story
The fast-growing natural soap company details its growth-and NFL-ambitions. Read the whole story
The D2C company is making its first move into physical retail, just as the world is looking to get dressed up again. Read the whole story
"People need money to live, and brands need users to engage with their content in order to grow their online audience," says Founder Anthony … Read the whole story
The new campaign goes beyond product attributes, to appeal to millennials' yearning for simplicity. Read the whole story
The growth of using multiple unregulated IDs to identify the same apps also opens opportunities for ad fraud, says Pixalate, which recently analyzed the … Read the whole story
More consumers are buying online, but they expect to face challenges when purchasing this holiday season, Fiserv reports. Read the whole story
Katie Madding, chief product officer at Adjust, an analytics platform that helps marketers grow their mobile apps, believes Passkey will be a game changer … Read the whole story
Some 75% of marketers surveyed said IT teams are responsible for giving them access to data for their operations, and nearly 70% of marketers … Read the whole story
Media suppliers can make inroads by lowering barriers to entry with affordable, low-risk offerings that don't require more people to launch and maintain. Read the whole story