Kaplan left PepsiCo last month after 17 years. Read the whole story

The AI photos reveal the unique personalities of shelter cats in ways traditional photos can't, says Razorfish's Jamie Perruquet. Read the whole story

Also, Facebook has "pivoted to short-form video content," so brands should "invest in people or agencies that can create this type of content." Read the whole story

Hint's first new brand campaign in over two years marks an evolution in its marketing approach under new CMO Amy Calhoun Robb. Read the whole story

Scientists in a lab deal with air irritants like pet dander as people in their Blueair-equipped homes happily cope with the same situations. Read the whole story

Actor/DJ Elba created a new track for the release of the hand-bottled spirit, only available in high-end clubs and global airport retailers. Read the whole story

In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins with collaborations -- and intensive customer care. Read the whole story

The collaboration between the two Portland companies celebrating the film's 15th anniversary also features in-store activations at Stumptown's Cafes and a merch collection. Read the whole story

Campaign features entertainment icon explaining how to easily earn donations to K-8 schools through a new feature in the Box Tops app. Read the whole story

The custard purveyor beat out the usual QSR loyalty frontrunners like Chick-fil-A and In-N-Out, both of which have cult-like followings. Read the whole story