Top of The News
by Sarah Mahoney
The company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy. Read the whole story
by Teresa Buyikian
Forget the beer fridge, the brand has rolled out a walk-in "CoolShed"powered by solar panels to ensure your Natural Light is ice cold, "even … Read the whole story
BEAUTY
by Sarah Mahoney
As red-light therapy goes mainstream, wellness is taking a sharp turn into gadgetry - with consumers chasing a mitochondrial makeover. Read the whole story
by Teresa Buyikian
The limited time promotion in New York City Luckin Coffee shops features Duolingo's owl mascot Duo Lingo. Read the whole story
HEALTH AND WELLNESS
by Les Luchter
Athleisure is the defining health/wellness brand category among Next Gen consumers -- Alpha and Gen Z -- and Lululemon tops the list. Read the whole story
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by Fern Siegel
The brand's first major commercial campaign highlights a full product lineup. Read the whole story
COMMENTARY
by Joe Mandese
Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time. Read the whole story
by Colin Kirkland
Paid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring app - another step in the development … Read the whole story
by Rob Williams
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says. Read the whole story