• MARKETING: ENTERTAINMENT
    It's A Mad, Mad Augmented Virtual World
    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to mention my comfort level) put to the test for a new business proposal and quickly realized that I was in a new reality of my own.
  • MARKETING: ENTERTAINMENT
    WWE WrestleMania Knows Marketing & Media, Show & Sell
    WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citrus Bowl (aka Camping World Stadium).  Most stars in the WWE universe were there. That includes Goldberg, Roman Reigns, Brock Lesner, Chris Jericho, The Undertaker, Bray Wyatt, Randy Orton, Sasha Banks, Nikki Bella, Alexa Bliss, John Cena and the anticipated return of Dwayne “The Rock” Johnson, who has transitioned from WWE star to the highest-paid star in Hollywood. It also means activation from such marketing partners as Snickers, DiGiorno, Cricket Wireless, 5-Hour Energy, Mattel, Foot Locker and Puma. WWE said sponsorship revenue has increased four ...
  • MARKETING: ENTERTAINMENT
    Netflix's 100 Millionth Customer Will Be Acquired By Data As Well As Content
    We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their target audiences in more interesting and personalized ways, leading to deeper insight and greater returns.
  • MARKETING: ENTERTAINMENT
    Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
    Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced the updated Apple TV back in 2015. Just a week after the fourth-generation Apple TV went on sale, Apple commanded 31% of the streaming market, well ahead of Amazon and Roku, which at that time were the leaders. Two years on, we haven't seen much new innovation from Apple TV but we have certainly seen a lot of content development, innovation and marketing and licensing leadership from Amazon.
  • MARKETING: ENTERTAINMENT
    The Message On Voicemail: Do It Right Or Not At All
    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.
  • MARKETING: ENTERTAINMENT
    To Be Entertaining, Relevant And Engaging, Hit Refresh
    Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer's best friend, especially if they are savvy enough to leverage new features and channels as they are introduced.
  • MARKETING: ENTERTAINMENT
    Holiday And Event Marketing Madness
    The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.
  • MARKETING: ENTERTAINMENT
    Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers
    There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out the perfect bracket. There are also few uses of predictive analytics that are more Sisyphean; according to DePaul University professor Jeff Bergen, the odds of having a perfect March Madness bracket are 1 in 9,223,372,036,854,775,808.
  • MARKETING: ENTERTAINMENT
    Are TV Companies Adapting Fast Enough To The Changing Entertainment Landscape?
    Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming.
  • MARKETING: ENTERTAINMENT
    Whatever Happened To VNRs? The Original Fake News
    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a busy news day, but still-I'd hoped at least one of the local news stations would come out and cover my event.
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