• MARKETING: HEALTH
    SEO Is Dead. No, Really
    As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that "SEO is Dead!" For the most part, these are reactionary pieces in response to some sort of shift in the search landscape, such as Google removing access to keyword-level data in analytics. To an extent, these articles are right. SEO is dead. However, it's not that simple.
  • MARKETING: HEALTH
    Use 4Ps To Affect Better Health Outcomes
    In 1960, E. Jeremy McCarthy defined the 4Ps conceptual framework for marketing decision-making - Product, Price, Place and Promotion - thereby documenting the fundamental marketing forces that dictate the ultimate success of the product in the marketplace. In the nearly six decades that followed McCarthy's marketing mix concept, those marketing fundamentals have not changed.
  • MARKETING: HEALTH
    Slow. Small. Simple
    Why the keys to innovation, creativity, and self-actualization lie in how we think.
  • MARKETING: HEALTH
    Lessons Learned On The Way To The Oscars
    "Story" is a well-worn term in healthcare marketing. We call Facebook posts "stories," sales aids "brand stories" and anyone who creates them "storytellers." We use the term because we want communications to engage and transport with the power of a well-told story. Yet, with the highly regulated language of health marketing, our stories often land flat.
  • MARKETING: HEALTH
    All Ears: New Brain Research Shows How Audio Increases Marketing Effectiveness
    In the age of VR and digital visual advancement, audio often takes a back seat; an afterthought or a final dressing for the visual idea. Yet, new research into brain science shows that sound is a critical factor to building strong emotional connections. For healthcare advertisers, audio could be the key to more effective campaigns - campaigns that motivate people to take action.
  • MARKETING: HEALTH
    Why Relevance And Responsiveness Boosts ROI
    How customer relationship management creates effective healthcare communications.
  • MARKETING: HEALTH
    5 Things You Need To Know About Millennials And Health
    Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations' saggy-old butts. That's because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they're living their best lives.
  • MARKETING: HEALTH
    Get The Healthcare Bump
    Add a white-coat endorsement to your brand for greater sales and loyalty.
  • MARKETING: HEALTH
    Is Your Brand Safety Up To Snuff? Stop Wasting Good Money On Bad Impressions
    It's the day before your new health and wellness campaign launch and the agency has assured you everything is on track to be successful. The programmatic partners have everything in place and have given the thumbs up to your brand-spankin' new digital creative - you know, the banners that expand into full-page takeovers showcasing amazing videos and slideshows.
  • MARKETING: HEALTH
    How Can Big Pharma Use Chat Bots to Redefine Consumer Engagement?
    Chat bots are redefining how consumers engage with brands. However, before Big Pharma can begin leveraging artificial intelligence (AI)-based solutions, we have to change how industry marketers perceive them, transitioning from “chat bots” to conversational user interfaces (UIs) while learning how existing user experiences can be transformed using this innovative technology.  Both chat bots and conversational UIs are computer programs designed to mimic human conversation via text or auditory means. Chat bots, however, specifically utilize AI as a pillar, which can unpredictably alter a user’s path and experience. A conversational UI takes a more linear approach to natural conversation, …
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