Marketing Pharma & Health Weekly
Thursday, September 12, 2024
  • Kimberly-Clark Keeps Upping Ad Spend

    The brand has doubled spending since 2018 to support "an increase in science based-innovation being launched into the market," says CFO Nelson Urdaneta. Read the whole story

  • YouTube Adds Safeguards Limiting Teen Exposure To Weight Loss, Exercise Videos

    The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and … Read the whole story

  • Continuous Glucose Monitors Go OTC

    Less than two weeks after Dexcom launched Stelo, the U.S.'s first over-the-counter CGM, Abbott followed suit with Lingo, its own OTC CGM. Read the whole story

  • Attorneys General Call For Social Media Warning Labels

    Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media apps could increase awareness, change behavior and … Read the whole story

  • Wellness Center The Well Launches Largest Campaign Ever

    Called "Center Your Wellness," the campaign's ads, running largely in paid digital, feature paired images under such phrases as "Work/Life Balance." Read the whole story