• Winning Instagram - The TSA Way
    Creating compelling and original content for social media is a challenge for most brands. In travel, we are, at least, gifted with the use of exotic locations, and a domain in which people have interest or passion. But nonetheless, it's hard to consistently come up with material that can continually divert an audience and prompt interest in what a brand has to say in a busy social feed.
  • Focusing On The Local
    Tip O'Neill, the legendary Massachusetts congressman, famously said, "All politics is local." And now it seems all hospitality is local. Hotel brands and operators are racing to out-local each other. They profess to be training their staffs to be the equivalent of classic concierges: knowing the hottest new restaurant in town, where to get the best deal on clothing and where to hear music usually reserved for those in the know. And they're employing technology in the form of interactive maps and virtual reality to step up the local game even more.
  • Does Programmatic Make Sense For Travel Marketers?
    In the last few years, there has been a lot of discussion around "programmatic" or "advanced" TV advertising. Lots of companies are coming to market with the promise to make TV advertising more efficient. But for those not steeped in the tech world, it can be a confusing landscape to navigate. You may be asking, "What exactly is programmatic TV and does it make sense for me as a travel company?"
  • For Spring Break, Go Mobile And Retain The Loyal
    Spring Break is not just a highlight of the year for college students heading to tropical locations. With over 65.1 million people screened by the TSA during Spring Break in 2016, there's a tremendous amount of travel for hospitality and travel brands to be excited about, too.
  • The Importance Of Innovation And Change In The Digital Age
    The HSMAI Digital Marketing Strategy Conference underscores the increased need for organizations and marketers to evolve and innovate if they want to thrive in today's digitally fueled marketplace.
  • Stop Thinking Digital To Get The Attribution You Deserve
    In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible for driving those actions. But what if you're a digital marketer who works in an industry that does most of its business offline?
  • Travel At SXSW Interactive 2017
    SXSW kicks off once again on March 10 in Austin, Texas. The festival has morphed from its humble beginnings into a spectacular event with over 37,000 attendees last year and speakers ranging from Barack Obama to John Cena.
  • Getting It Right: Value-added Hospitality Content Marketing
    Content is ubiquitous. Currently, it seems like everything posted online falls within the category of content. However, content marketing speaks specifically to the multi-sensory messages created by brands for consumption by a targeted audience.
  • Social Media From The Summit
    Keeping up with social media seems daunting, especially for those marketers whose professional careers predate it and who are trying to adapt. Laura Davidson Public Relations, which has been around for 25 years, aims to stay on top of the phenomenon and proved it recently when it held its first Social Media Summit in New York. While it has its own social media experts on staff, LDPR partnered with a company called Gather + Grow Media to partner on the event, attended by LDPR staff, clients and media.
  • Measuring Success From The Big Screen
    Whether it's a multimillion-dollar national ad campaign or a few weeks on local cable, TV is a huge piece of many travel marketers' advertising strategy. In either case, it isn't cheap. And knowing that, we should be asking, is it effective?
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