• Agency of the Year 2005: Editor's Letter
    I can almost hear the kvetching now: "Media magazine is in Starcom's vest pocket." Fair enough. After only three years of publishing our annual Agency of the Year Awards, Starcom has swept all three. Actually, Starcom MediaVest Group took top honors in 2003 and 2004, while a stand-alone Starcom has won for this past year. The Publicis media group unit has so dominated for the past several years that we felt it only fair to nominate its distinct operating units. I will admit flat out that the process is somewhat subjective. We consider objective criteria such as new business …
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