Monday, February 2, 2004
  • January Ad Demand Remains High: Online, Cable Highest

    Perceived demand for advertising inventory in the major media dipped modestly in the past month, but remains at a recent high, according to media … Read the whole story

  • Bringing Networks To Digital Tiers

    A new FCC ruling with significant implications for the broadcasting industry will be formally announced this quarter. "Dual Must-Carry" will potentially enable local broadcasters … Read the whole story

  • Comcast Casts Spotlight On New Ad Unit, Creates 'Super Interconnect'

    Comcast Corp., already the biggest player in local and national spot cable advertising sales, today is expected to unveil a new national cable advertising … Read the whole story

  • Financial Focus: Big Media Takes A Big Dive

    Last week wasn't the best to be a big media company on Wall Street. Three of the biggest were among the most active stocks … Read the whole story

  • Stations Broadcast Mixed Q4 Results

    It was a tough fourth quarter for broadcast TV stations, although some did better than others. Read the whole story