MediaDailyNews
Thursday, February 3, 2005
  • Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web

    The ad industry Wednesday asked federal regulators to reconsider new children's TV advertising rules on the grounds that they would have a negative impact … Read the whole story

  • Click-Through

    Are there two words that evoke more emotion in the world of online media than these two? This action performed by a Web reader … Read the whole story

  • Nielsen Launches Ad Salvo Aimed At Ethnic Groups, Won't Run TV Spots

    In its most aggressive marketing effort yet aimed at boosting consumer awareness of the importance and validity of its TV ratings, Nielsen Media Research … Read the whole story

  • Ad Tracker Sees Healthy '05 Ad Growth, Relatively Moderate Online Ad Expansion

    Advertising monitor turned forecaster TNS Media Intelligence (formerly CMR), Wednesday issued a strong outlook for 2005, projecting the post-Olympics/presidential election year would see ad … Read the whole story

  • Nielsen Prediction: Super Bowl XXXIX May Be Biggest Yet

    The Super Bowl is all about bigness: from the players to the crowds to the half-time extravaganza, but especially to television viewing, and this … Read the whole story

  • Half Time, Two Heads, One New Media Brand

    At a time when virtually the entire media world seems obsessed with the advertisers in Fox's coverage of Super Bowl XXXIX on Sunday, the … Read the whole story