Havas, the agency holding company that owns MPG, Wednesday reported a financial turnaround during the fourth quarter of 2004, which its management said was … Read the whole story
JWT CEO Bob Jeffrey recently announced a new paradigm for his behemoth agency. "Time is the new currency," he said. "Our job is to … Read the whole story
Fueled by the rise in high-speed Web access, the majority of Internet users view at least one streaming video feed per month, according to … Read the whole story
Clear Channel Radio may not yet be getting any more from advertisers, but its decision to run few commercials in its radio broadcasts is … Read the whole story
Carat is the latest media shop to go Hollywood--unveiling Carat Entertainment on Tuesday, a new business unit to be headed by TV programming vet … Read the whole story
Eager for a bit of the heat that ABC's "Desperate Housewives" has generated, America Online will now deliver weekly online recaps of the hit … Read the whole story
Two television networks--Fox and ABC--rank as two of the top 10 national spot radio advertisers, according to new, expanded radio market data released Tuesday … Read the whole story
While marketers tend to pay a bit more attention to African-Americans for special sponsorships for Black History Month, a new survey by marketing analyst … Read the whole story
For those waiting with bated breath for a similar GoDaddy.com commercial controversy to visit the 2005 Academy Awards, ABC advises exhaling now, since such … Read the whole story