Wednesday, February 23, 2005
  • DVR Users: Most Voracious Consumers of All Media

    Nielsen may have given the TV industry a reprieve on how digital video recorders are actually impacting TV viewing, but new research indicates DVR … Read the whole story

  • Einstein's Corner: The Last Digital Frontier House Rule #1

    We render and bear witness to so many dreams nowadays. Every single media encounter is an encounter with someone else's dream(s). Everything -- from … Read the whole story

  • A Room With A View: TVs Still Beat PCs In Kids Bedrooms

    More than ever, parents who send misbehaving teens to their rooms would do better to send them to an arcade or an Internet cafe: … Read the whole story

  • TV, Web Build RX Ad Market Share

    At a time when direct-to-consumer advertising of prescription drugs on television are coming under fire, TV has emerged as the category's dominant ad medium, … Read the whole story

  • Online Ad Spending Sets New Record

    Internet ad spending reached nearly $2.7 billion during the fourth quarter of 2004, the highest quarter yet since the Interactive Advertising Bureau and PricewaterhouseCoopers … Read the whole story