At a time when research about the way people use media would seem more important to agencies and their clients than ever before, Madison … Read the whole story
A week to go before the major networks lift the curtain on their upfront presentations, a few announcements have slipped out about what media … Read the whole story
Much of business is based on the concept of competition and differentiation. In this sense, business thrives using a direct strategy where one "brand" … Read the whole story
In an effort to compete with the Internet's biggest general news portals, 147 smaller online news sites--including 10 owned by ABC--have banded together with … Read the whole story
Embattled agency holding company Havas Tuesday said it continued to improve during the first quarter of 2005, both in terms of organic growth and … Read the whole story
A spate of advertising account decisions were announced on Monday including new agency assignments for American Express, Revlon's Almay brand, and H.J. Heinz Co. Read the whole story
CBS's presentation of Part One of "Elvis" outperformed the CBS Sunday Movie average by double digits in viewers and key demographics, according to early … Read the whole story