It's been a great year for out-of-home advertising. Revenue rose 8.6% in the first nine months of 2006, compared to the same period last … Read the whole story

In a branded entertainment deal that weaves the dating site Match.com into TBS' new comedy "My Boys," the big winner may be the network … Read the whole story

Julie Roehm, Wal-Mart's recently deposed senior vice president of marketing communications, is already in conversation with "people who are interested in talking to me." … Read the whole story

The Federal Trade Commission handed the Word of Mouth Marketing community a big win Monday. The government organization rejected a complaint filed by the … Read the whole story

In another sign of the growing importance of online advertising to consumer magazines, Rodale Magazines is unifying its print and online sale sales teams … Read the whole story

Although NBC's "The Apprentice" has been slammed in recent ratings-plummeting seasons for being over-commercialized, it will include an array of sponsors integrated into its … Read the whole story

1 - Bank of America 2 - Jennie O Oven Ready Turkey 3 - Chili's 4 - Match.com 5 - Kay JewelersClick here to … Read the whole story

For NBC, the Saints-Cowboys game was one of the four best football games this year. And though "Amazing Race" stopped the bleeding of previous … Read the whole story