In a dramatic move that is somewhat of a shock to the media-buying community, Joe Uva, president and CEO of OMD Worldwide, will leave … Read the whole story
LAS VEGAS -- He may or may not acknowledge it during his opening remarks here today, but this will likely be the last time … Read the whole story
On the heels of its $1.3 billion acquisition of Digitas, Paris-based agency holding company Publicis Groupe plans to accelerate its position in digital media … Read the whole story
Competitive intelligence in the field of media planning and buying is about to get a lot more competitive--and faster, too. An alliance scheduled to … Read the whole story
NBC Universal's Sci Fi Channel is joining with Virgin Comics on a co-branded print effort that could lead to a new TV series. Separately, … Read the whole story
Cablevision is looking to the future. While the TV biz saw an 18.6% hike in revenues and a jump in sponsorships for AMC, WE … Read the whole story
Although online video isn't yet a profit center for many magazine publishers, it should achieve profitability in the near future, according to a panel … Read the whole story
Magazines and mobile-marketing services need to combine their strengths to succeed. The interactivity of mobile content brings online-style ad accountabilty. At the same time, … Read the whole story
Outdoor advertising and some big syndication sales from "Star Trek: Voyager" helped kick up CBS' fourth-quarter profit to $335 million. This compared with a … Read the whole story
Viewers who watch TV shows on network Web sites tend to favor the brands and the shows more, says a new study. For advertisers, … Read the whole story