MediaDailyNews
Thursday, July 19, 2007
  • In-Store Reach: NBCU Joins With PRN To Sell Ads

    NBC Universal has reached an agreement with Premier Retail Networks allowing it to sell ads to select marketers on PRN's in-store network that's available … Read the whole story

  • ANA Acts: Touts Decline In Food Ads, Pledges Support Of Healthier Fare

    Looking to head off possible TV advertising legislation, the Association of National Advertisers has offered research showing marketers have voluntarily cut back on unhealthy … Read the whole story

  • Brandtique: In Touch, 'Hell's Kitchen'

    On a recent episode of the Fox reality-competition series "Hell's Kitchen," the host Gordon Ramsay tells a winning trio their prize--a photo shoot and … Read the whole story

  • Arbitron Reveals PPMs Work In Houston -- Literally

    Radio ratings giant Arbitron this morning reported healthy revenue gain of 6.6% for the second quarter of 2007, but said costs and expenses soared … Read the whole story

  • Onward: Wallace Heads NBC O&O

    As it looks to diversify revenue streams for its local station business, NBC Universal has tapped a 19-year company veteran to lead its English-language … Read the whole story

  • Product Placements Of The Week

    1 - Hairspray 2 - Bombay Saphire 3 - Scrabble 4 - In Touch Weekly 5 - LiptonClick here to view these placements. Data … Read the whole story

  • 'Jericho' Returns, CBS Credits Hard-Core Fans

    BEVERLY HILLS, CALIF. - CBS' decision to bring back "Jericho" resulted from its large fan base and its viewers' deep engagement--witnessed by the massive … Read the whole story

  • NBC's 'Singing Bee' Premiere Flies High

    Stop the music. Hold off those summer TV laurels for NBC's "The Singing Bee." The karaoke singing show dropped 27% to a 3.7 rating … Read the whole story

  • Roehm and Womack on 'Marketing 2.x'

    At a posh lunch hosted by Online Testing Exchange at the Peninsula Hotel in Beverly Hills, former Wal-Mart marketing executives Julie Roehm and Sean … Read the whole story