The U.S. ad market may or may not be in a recession (see today's commentary). The general economy appears to be slowing down. The … Read the whole story

So what about that "Heroes'' ratings controversy of a week ago? It turns out that "Heroes" combined ratings of its original Monday, Sept. 24th … Read the whole story

The New York Times joined a host of other publishers that have begun offering health-related content online by teaming with A.D.A.M., a company that … Read the whole story

Boys used to become men by going out naked into the woods with a spear and killing something. Later, manhood arrived courtesy of the … Read the whole story

Two weeks before News Corp.'s Fox Business Network launches, the channel is giving a further indication that it hopes to outfox CNBC with a … Read the whole story

Following the release of TNS's and Nielsen's data in mid-September, which indicate ad spend declined between 0.3% and 0.5%, respectively, in the first half … Read the whole story

ABC is seeking green on the links. The network's sales arm for its owned-and-operated stations is pitching inventory on screens inside the carts used … Read the whole story

Belo Corp., with assets including the Dallas Morning News and the CBS affiliate in Houston, announced plans Monday to split into two publicly traded … Read the whole story

In a major victory for outdoor advertisers, the Federal Highway Administration issued a memorandum last week giving the go-ahead for the installation of digital … Read the whole story

Major League Baseball has signed a deal allowing it to track where its post-season content appears beyond Fox and TBS, monitoring its content in … Read the whole story

Virtually all big American radio broadcasters will begin using technology that allows listeners to "tag" songs played over HD radio for later purchase on … Read the whole story

ABC's "Private Practice" has become the first new 2007-08 series to crack the top-20 shows that TiVo users selected to record every episode this … Read the whole story

For consumers, slick ads aren't the deal-breaker. It's what other people say about products that earns their trust. Word-of-mouth marketing is still valued among … Read the whole story

ABC won the first Sunday of the new season with a Nielsen preliminary live program plus same day 5.0 rating among 18-49 viewers--spearheaded by … Read the whole story

Tattooing its way into the hearts and eyes of "Prison Break" fans, TV Guide will offer a 16-page booklet on the show sponsored by … Read the whole story