Interpublic Thursday announced the retirement of Alec Gerster, one of the last of Madison Avenue's old guard media directors, as chairman-CEO of its Initiative … Read the whole story

Sports are TiVo-proof, right? Not exactly, and not for TV's biggest event. Starcom USA--using TNS and TiVo second-by-second data--says more than two-thirds of TiVo … Read the whole story

Looking to grab more mid-America, and possibly the older women demographic, presidential candidate Sen. Hillary Clinton has bought a one-hour block of prime time … Read the whole story

NBC and Apple memorably traded barbs last summer when the network opted to pull its shows from the iTunes store, apparently because it wanted … Read the whole story

In a move that accelerates TNS' burgeoning census-based, digital set-top TV ratings business - and which may thwart Google's own TV Ads initiative in … Read the whole story

1 - Kodak 2 - Alltel 3 - TRESemme 4 - Ford F-250 5 - SprintClick here to view these placements. Data and analysis … Read the whole story

E.W. Scripps' television unit took it on the chin in the fourth quarter--all due to lower comparative political advertising numbers. Financial results at Scripps' … Read the whole story

Two newspaper groups--New York Times Co. and Media General reported their fourth-quarter results on Thursday. All were disappointing, heralding yet another round of bad … Read the whole story

A year ago, the keep-your-friends-close-and-enemies-closer dynamic seemed like smart business. Now, the TVB has asked Google to participate in a session during its annual … Read the whole story

Time Inc.'s Fortune|Money Group has created a new position, chief revenue officer, as part of an ongoing shakeup by president Vivek Shah, who was … Read the whole story