There is no end in sight for struggling American automakers and bankruptcy--despite its possible taint to brand image--is a distinct possibility, according to analysts … Read the whole story

CBS Corp.'s financial results inched up in the second quarter--helped in large part from improved TV revenues, and in particular, strong results from TV … Read the whole story

Who knew Sweet 'N Low had any marketing budget to speak of--not with Splenda acting as a Wal-Mart to its Five and Dime? But … Read the whole story

Media stocks have been hammered for months, but for the second day in a row, a cable system company has strongly bucked that trend. … Read the whole story

Unwilling to fall behind in its efforts to measure video consumption anywhere, Nielsen has reached a deal that allows it to provide advertisers not … Read the whole story

A week after receiving two high-profile Emmy nominations, Sony has signed Steve Mosko to a new long-term contract as president of its TV production … Read the whole story

In another example of the blurring lines between place-based and online video, Channel M is creating original content for a new live entertainment-themed portal … Read the whole story

In the latest iteration of possibly illegal digital content-sharing, a new Web site, Mygazines.com, allows members to share digital editions of magazines; in essence … Read the whole story