January 25, 2023
Thursday, December 11, 2008
Despite billions of dollars in incremental spending from so-called quadrennial events like the Summer Olympic Games and a presidential election season, ad spending declined … Read the whole story
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections that will show who is watching the cable network and buying products. Hallmark … Read the whole story
The Screen Actors Guild has told its 120,000 members they have until January 2 to send in their strike authorization ballots. Those results will … Read the whole story
The Ochs-Sulzberger family won't sell The New York Times Co., which has suffered a long-term secular decline in print ad revenues and is now … Read the whole story
The number of people over the age of 12 reached by radio on an average week increased to 234 million in 2008, up from … Read the whole story
The impact of the recession is weighing heavily on retailers this season, and few think advertising or marketing is the answer. A new study … Read the whole story
