January 25, 2023
Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansion in the advertising marketplace over the past couple of years, have suddenly … Read the whole story
Epix has been selected as the name for the premium cable channel set to launch next year by a Viacom, MGM and Lionsgate joint … Read the whole story
Procter & Gamble plans to use the economic slowdown as an opportunity to purchase more advertising, but also leverage its position as the country's … Read the whole story
A Silicon Valley company will soon give television networks and movie studios a compelling new marketing tool: the opportunity to insert video directly into … Read the whole story
- COMMENTARY
It's not hard to benefit from any linkage with the seeming infinitely popular Jonas Brothers. So, when T-Mobile plotted its return as a sponsor … Read the whole story
NBC may be concerned about network prime-time viewers, but not its broadband video audience. The network has doubled its digital audience in just one … Read the whole story
Versus has agreed to terms to carry the first race in Lance Armstrong's much-anticipated comeback--next month's Tour Down Under in Australia. The deal calls … Read the whole story
The Nielsen Co. says almost one-quarter of U.S. television households have high-definition TV sets, a sharp improvement over a year ago. The highest-viewed shows … Read the whole story
It's like the trash talk is happening right next to you. The February 2009 NBA All-Star Saturday Night is coming to 160 screens in … Read the whole story
New TiVo-based research says that more than 90% of DVR users "almost always" or "always" fast-forward through commercials--this according to a new Starcom USA-TiVo … Read the whole story
Newsweek is cutting staff and slimming down as part of a comprehensive overhaul of its struggling print edition. As part of the reinvention, it … Read the whole story
