As part of a push to accelerate the role digital set-top data plays in its TV, cross-platform, and consumer research systems, Nielsen Co. today … Read the whole story
Social networks, such as Facebook and Twitter, are now going after the big media prize: $250 billion worth of worldwide TV ad dollars by … Read the whole story
HSN, the cable network retailer, has struck a big broad marketing deal with Sony Pictures for the upcoming female-targeted movie "Eat Pray Love." More … Read the whole story
The strong momentum enjoyed by national spot radio in the first half of the year is continuing into the third quarter, according to Katz … Read the whole story
It's not getting any easier for print publications to be, well, print publications. Tuesday brought another ominous development, in the form of a proposal … Read the whole story
Todd Siegel, the longtime head of sales at Fox's dedicated motor sports network, will take over the top sales post for a collection of … Read the whole story
Fans of the New York Knicks may have mixed views on the team's latest high-profile free-agent signing of Amar'e Stoudemire, but Wall Street expressed … Read the whole story