As far as important industry milestones go, the one announced late Tuesday by Interpublic's Magna Global unit, that DVRs are finally poised to reach … Read the whole story
To facilitate growth, MediaBank has restructured the company: The Agency Systems division will provide media management technology to media buying businesses, while the Marketplaces … Read the whole story
The creation of MTV's "Skins" was an inevitable expression of teen culture, and the fourth and latest phase in media's evolving depiction of the … Read the whole story
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
Newspapers are not dying -- at least online. An average of 105.3 million people per month visited a newspaper Web site during the fourth … Read the whole story
A new digital out-of-home network from EnVu targeting retail shoppers has been deployed in 100 malls across the country's top 20 DMAs over the … Read the whole story
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
For a decade, there has been at least lip service paid to greater collaboration between Hollywood and Madison Avenue. As social media becomes a … Read the whole story
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story