Wednesday, February 2, 2011
  • Starz Joins Mobile Barcode, Pushes Ads To Consumers

    Looking to gain a deeper marketing experience for mobile consumers, Starz Entertainment has become the first TV partner to sign up for AT&T's new … Read the whole story

  • SSI: Super Bowl Is All About The Game, Not Ads

    While many Super Bowl surveys will talk up the importance of viewers wanting to see the TV commercials, research company Survey Sampling International says … Read the whole story

  • 'Grey's Anatomy' Syncs App, Lexus Sponsors

    ABC's first effort to deploy a new Nielsen app that allows a real-time, two-screen experience with an iPad and TV went belly-up last fall. … Read the whole story

  • Monster Media Creates 3D OOH Division

    Monster Media, which creates highly visible digital out-of-home advertising displays on the sides of buildings, storefronts, malls and mass transit, is responding to growing … Read the whole story

  • McClatchy: Staff Layoffs At 'Sacramento Bee,' 'Charlotte Observer'

    McClatchy Co. will cut 52 more positions, with 32 cuts falling on the Sacramento Bee and 20 at the Charlotte Observer. The economic recovery … Read the whole story

  • Bloxham Leaving Ball State For Start-Up

    Mike Bloxham, a British interactive media expatriate, who as director of insight & research for the Center for Media Design at Ball State University … Read the whole story

  • Mediacom Stock Up To Year-High

    Shares of top-10 cable operator Mediacom continued to rise above the price CEO Rocco Commisso has agreed to pay shareholders to take the company … Read the whole story