Monday, April 18, 2011
  • Arbitron, Marketron Unveil New Radio Tracking, Planning Tools

    As the radio business struggles to win back billions in ad spending, some of the key factors in getting advertisers to sign will be … Read the whole story

  • NBC Live Promotes Prime Time Via Social Media

    Pushing another social promotional tool for its shows, NBC is launching a live social stream of conversation called NBC Live that will be synced … Read the whole story

  • 'Idol' Reigns As Season Nears End

    Ready for the final push into the season-ending May period, Fox kept up its dominant ways with "American Idol" taking most of a mid-April … Read the whole story

  • Yearbooks: Interactive Ads Kick Up Memories

    High school and college yearbooks can now utilize video, opening up a new ad opportunity. The system is reasonably simple: a person points a … Read the whole story

  • 'Friday Night Lights' Memorabilia Up For Auction

    Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can own a piece of the show -- via an online auction coinciding with … Read the whole story

  • Discovery Teams With Big Producers

    Discovery Communications' studio arm said it has development arrangements with producers behind hits such as CBS' "Undercover Boss" and NBC's "Biggest Loser." The studio … Read the whole story