January 25, 2023
Thursday, July 28, 2011
Universal McCann's North America Custom Division has a single mission: penetrate media company bureaucracies beyond the normal buyer-seller contact point. The main idea is … Read the whole story
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying … Read the whole story
Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has … Read the whole story
Starcom USA has created a new position -- a chief experience officer. And the agency has tapped veteran senior executive Leo Burnett and Campbell … Read the whole story
Americans are news junkies, and online is the best place to get their fix. Some 56% of respondents to the Ongo survey said they … Read the whole story
With its acquisition of Synovate, Paris-based Ipsos will leapfrog into the No. 3 spot among global market research firms, according to Inside Research, the … Read the whole story
Interpublic this morning reported an 8.0% gain in overall revenue, and a 4.7% increase in "organic" revenue for the second quarter. That brings the … Read the whole story
Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from … Read the whole story
UPCOMING EVENTS
Planning and Buying Insider Summit September 16 - 19, 2024
The Otis Hotel Austin, Autograph Collection
Featuring top industry speakers including:
Abigail Mallick - Penguin Random House, Associate Director, Paid Media Strategy and Ad Operations
Jane Ko - A Taste of Koko, Host
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