Dallas-based Camelot Strategic Marketing & Media, one of the largest privately-held media shops in the Southwest, with a client roster including Southwest Airlines, has … Read the whole story
On the heels of its proposed merger with Donovan Data Systems, tech-savvy media-buying data processor MediaBank is getting into the agency trading desk business. … Read the whole story
Some cable networks offered up some surprising improvements in 2011 -- and equally head-surprising declines. On the upside were History, FX, Syfy, MTV, and … Read the whole story
The last three months of 2011 brought a sudden flurry of deals in the newspaper industry, with a number of fair-sized metropolitan and regional … Read the whole story
Advertisers appear to be more satisfied than ever with their integrated marketing efforts according to a new survey from the Association of National Advertisers: … Read the whole story