The mergers and acquisitions marketplace for the media industry saw the total value of deals increase 9% from $43 billion in 2010 to $47 … Read the whole story
Brewing giant Anheuser-Busch has tapped Blaise D'Sylva to oversee its U.S. media, sports and entertainment marketing division as vice president, the company confirmed late … Read the whole story
Predicting the future of anything could perhaps be better described as The Art of Being Wrong. The only real variables are the questions of … Read the whole story
Talk about expansion opportunities: The top brands in China in 2012 are dominated by technology companies, fast-moving consumer goods marketers and financial firms. Ad … Read the whole story
For the first time, Hearst's U.S. digital media business achieved solid profitability in 2011, per Hearst President David Carey in a yearly wrap-up sent … Read the whole story
In-cinema sales firm Screenvision says running a Super Bowl ad on the silver screen following its appearance in the big game can boost ROI, … Read the whole story
In yet another attempt to compete and look like a cable network, Netflix is starting a new original series starring Steven Van Zandt of … Read the whole story
In another sign that networks can't get enough NFL content -- or the NFL is able to command concessions from them -- the league … Read the whole story
"All the news that's fit to print" got more expensive over the winter holidays, with The New York Times' decision to raise its weekday … Read the whole story
On the first weekday of the new year, ABC's season premiere of "The Bachelor" drew a Nielsen preliminary 2.4 rating/6 share among adult 18-49 … Read the whole story