January 25, 2023
Monday, February 13, 2012
Facebook, Twitter and Google may dominate the trade press and the blogosphere, but one of the most traditional media brands -- ABC -- is … Read the whole story
Facing continuing revenue declines, newspaper publishers are tightening their belts again. Gannett Co.'s community publishing division is offering early retirement to 665 employees, in … Read the whole story
TargetCast tcm says the path to smart TVs playing a game-changing role in TV advertising is uncertain, but the potential for data collection could … Read the whole story
The list of major newspapers erecting online pay walls is about to expand as the Chicago Tribune formulates a strategy to charge readers for … Read the whole story
Sonos, the maker of wireless music systems, has selected Initiative, a unit of IPG Mediabrands, to handle media chores. The client's annual spending on … Read the whole story
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The … Read the whole story
For several years, industry analysts have suggested that marketers eschewing ads in HD are missing an opportunity, since more programming is carried in the … Read the whole story
Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three … Read the whole story
The "American Idol" watch continues -- somewhat predictably -- with still-decent numbers and a neck-and-neck battle with CBS' "Big Bang Theory." "Idol" has stabilized … Read the whole story
