If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for … Read the whole story
Publicis Groupe's media agency Spark, part of the Starcom MediaVest Group, is being injected with new executive talent and additional name-brand clients. Starcom veteran … Read the whole story
Omnicom Group reported that revenues climbed 10.6% to almost $13.9 billion in 2011. Omnicom CEO John Wren characterized results as "very strong," despite the … Read the whole story
For those that watched the Grammys (hereafter known as the Adelies), it's likely you saw one of the most remarkable and striking pieces of … Read the whole story
Most agencies try to create campaigns that move people to act not just with their minds, but also with their feet. A new one … Read the whole story
In a move that will make it easier for agencies to plan, buy, and perhaps most importantly, process new and emerging digital radio advertising … Read the whole story
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-level framework" for its product measuring digital radio streaming, though getting the industry … Read the whole story
Although ratings have dipped for the "Academy Awards" in recent years, it remains the least advertising-cluttered high-rated annual TV program. For the 2012 Oscars, … Read the whole story
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment content and advertising, is adding to its capabilities to create original entertainment content … Read the whole story
NBC. It won another Monday night, topping perennial Monday night champ CBS, thanks to "Smash" and "The Voice" -- which retained solid ratings, although … Read the whole story
Former Vogue publisher Tom Florio is joining B2B publisher and events producer Advanstar as CEO of its new fashion group, where he will oversee … Read the whole story
A new report suggests TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found … Read the whole story