MediaDailyNews
Wednesday, April 11, 2012
  • Radio Revs Growing, Propelled By Political Ads

    Total radio advertising revenues will grow 3.5% in 2012, according to BIA/Kelsey's "Investing In Radio Market Report," largely thanks to intensive political advertising. BIA/Kelsey … Read the whole story

  • Tags, Social Media Sustain Turner TV Brands

    Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a … Read the whole story

  • Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011

    As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer's heated … Read the whole story

  • Chrysler Loves Big TV Events

    Chrysler Group will not be an official sponsor or advertiser of the upcoming Olympics on NBC -- but it is still a big fan … Read the whole story

  • Betapond Combines Retail DOOH, Mobile Facebook

    Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform … Read the whole story