Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer … Read the whole story
New research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at … Read the whole story
Rentrak has reached an agreement that looks to combine viewership data for brand integrations with effective metrics. The deal will have Rentrak's second-by-second data … Read the whole story
Walt Disney Co. posted some strong third-quarter fiscal results -- driven in large part by its parks and resorts business unit. Advertising results at … Read the whole story
Without the business revenues from AMC Networks, Cablevision Systems Corp. second-quarter net income sank 28%. Cablevision Systems posted a profit of $63.5 million, down … Read the whole story
U.S. consumer magazines' average newsstand sales tumbled 9.3% from the first half of 2011 to the same period in 2012. The data showed substantial … Read the whole story
Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ad revenue in the second quarter to $66.2 million. Retrans consent revenue leaped … Read the whole story
Adspace, which operates a network of place-based media reaching mall shoppers, announced that it has acquired Mallvision from Access Sports Media (formerly Access 360 … Read the whole story
Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support … Read the whole story
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story
All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick … Read the whole story