Horizon Media is teaming with programming and marketing veteran Robert Friedman on a new joint venture to develop branded content across an array of media platforms, including TV, film, live events and digital, the partners confirmed Thursday. The new venture, called Bungalow Horizon, will headed by Friedman as CEO. Friedman’s own new company, Bungalow Media + Entertainment, and Horizon Media are the venture’s owners. Friedman and Bungalow Horizon will be based at Horizon’s New York headquarters. “The content creation arena has experienced tremendous growth and is a critical component of almost every major communications campaign today,” said Bill Koenigsberg, founder, president and CEO of Horizon Media. “Bungalow Horizon further expands our creative and content capabilities and will enable us to develop more rewarding consumer content opportunities for our clients.” Friedman was most recently President of Media and Entertainment at @radical.media, a Fremantle Media Company, producing assets including “Bon Jovi: When We Were Beautiful,” which premiered at the Tribeca Film Festival and Paul Simon’s “Under African Skies,” on the Showtime Network. Earlier he launched New Line Cinema’s Television unit as president and was co-chair of Worldwide Marketing & Distribution for New Line Cinema. “The new landscape requires a new kind of partnership to connect brands with audiences,” Friedman said. The addition of Bungalow Horizon will complement the agency’s existing digital creative content services provided by its Treehouse division, which launched in 2012.
Just a little more than one week into the new season, ABC is taking credit for delivering the best upscale viewers -- provided you don’t account for big network prime-time sports programming.ABC says it easily dominates over its three main rivals -- when looking at non-sports prime-time programming for the first week of the season. ABC earned a 2.8 average 18-49 rating among those making $100,000 a year or more and a 2.9 rating for those making $150,000.NBC comes next in these rankings -- a 2.4 rating for those in the $100,000+ range and a 2.3 rating (tied with CBS) among those making $150,000 or more.Including sports programming, however, NBC earns big upscale rating results when its powerful “Sunday Night Football” programming figures into the mix. Similarly, Fox’s upcoming post-season "Major League Baseball" coverage is likely to boost its fortunes with upscale viewers.CBS has earned a 2.3 rating for those making $100,000 or more with Fox at a 1.9 rating in this category. Fox was at a 1.6 rating for those making $150,000 or more.Top prime-time non-sports shows include ABC’s “Modern Family," with a 6.8 average rating among 18-49 viewers making $100,000 or more; ABC’s “Marvel’s Agents of S.H.I.E.L.D.” and CBS’ “The Big Bang Theory” each earned a 6.2 rating. NBC’s “The Voice” was at 4.8 rating for its Monday telecast and a 4.7 number for its Tuesday edition.CBS’ “How I Met Your Mother” was at a 4.1 rating, while NBC’s new drama “The Blacklist” was at a 4.0. CBS’ “The Crazy Ones” and ABC’s “Grey’s Anatomy” each had a 3.9 rating, and ABC’s new comedy “The Goldbergs” came in at 3.6 -- completing the top 10.A year ago, the networks had similar results. But while ABC was ahead, the other networks were closer. Among $100,000+ income 18-49 viewers, ABC scored a 2.8 and CBS and Fox each earned a 2.4, with NBC at a 2.2.
Aegis Media continues expanding its global footprint, this time, in its own British backyard. London-based Aegis, a unit of Tokyo-based Dentsu, this morning announced the acquisition of Scottish independent Media Vision, which will be combined with Aegis’ existing Carat Edinburgh office to form Carat Scotland. Founded in 1997 and led by Managing Director Sue Holloway, Media Vision specializes in offline planning and buying, and digital and online advertising. The company said its strengths are in the retail, travel and public sectors, and its “strong understanding of local business needs.” Aegis said Media Vision has about a “quarter” share of all planning and buying of media in Scotland. Media Vision's Holloway has been named CEO and Carat Edinburgh's Charlotte Bell was named managing director of Carat Scotland.
Filippo Berio Olive Oil has launched the largest national U.S. advertising campaign in its 150-year history. The imported Italian brand, the leading olive-oil seller in the U.S., will invest approximately $7 million to $9 million on a year-long campaign aimed at further increasing its share as the country's olive oil consumption continues to grow. Thanks in part to awareness of the health benefits of the Mediterranean diet, and olive oil in particular, U.S. consumption has been growing at an annual rate of nearly 6% for the past two decades, putting the U.S. ahead of Greece, and behind only Italy and Spain. European brands account for nearly 99% of the U.S. market. However, a 2012 report from Rabobank's Food & Agribusiness Research and Advisory Group predicted that U.S.-produced olive oil would reach a 5% share of the U.S. market within five years, based on the establishment of stricter U.S. quality labeling standards and increasing consumer education on quality. The new Filippo Berio campaign, developed by Colangelo Synergy Marketing (Darien, Conn.), the brand's agency of record since 2002, focuses on conveying that the brand continues to be dedicated to producing high-quality, delicious olive oil based on the principles set forth by founder Filippo Berio. (The brand's parent, SALOV S.p.A., is based in Lucca, Italy, where the brand originated. Wholly-owned subsidiary SALOV North America Corp. markets, sells and distributes the products.) Taglined "The First & Last Name in Olive Oil," the creative of the campaign, to run through September, focuses on the brand's history of quality. The television creative takes viewers back in time to the Tuscan countryside in 1867 to meet a young Filippo Berio honing his craft to produce an olive oil he thought worthy of sharing with his friends and family — "scrutinizing every detail in the process, and insisting on only the finest ingredients." The scene then segues to a modern kitchen, showing a woman using Filippo Berio as she prepares a meal. The commercials will air on a variety of major cable channels, including Bravo, Food Network and CNN, which the brand says will give Filippo Berio "100% share of voice ownership" on television for the category. The print campaign features vintage photos of Filippo Berio at work, along with the tagline and a new bottle label design that the company is rolling out as part of the national campaign. The print ads will appear in national magazines including Cooking Light, Food & Wine and Real Simple. That new bottle label now prominently features an image of the brand's founder, alongside his handwritten signature (which has always been on the bottles). Filippo Berio reports that research showed that adding the founder's image to the bottles helped lend credence to the story of the man behind the name, as well as trustworthiness regarding the quality of the product. Online, the new creative will be featured in a series of flash banners and rich media units on sites including FoodNetwork.com and AllRecipes.com, driving viewers to the Filippo Berio Web site, where users can search and print from a collection of more than 300 recipes. Commenting on the new campaign, Dave Scheiber, VP marketing for the brand, said: "Extensive quantitative and qualitative research revealed that consumers recognized Filippo Berio as the only olive oil brand with two names – signifying that there was an actual person behind the product – but they craved additional historical information on how Filippo established himself as the olive oil expert within his Italian community. By bringing our founder's story to the forefront of our campaign, we are paying homage to the authenticity, heritage, and craftsmanship that are exclusive to our brand, while further solidifying our position as today's olive oil expert in consumers' minds." (Similarly, in a recent interview, Filipo Berio U.K. managing director Walter Zanre said: "Brand heritage is the biggest differentiator between us and other brands. We have a founder, we remain a family-owned company, which allows us to maintain his values. Consumer research confirms that heritage and provenance are of huge importance to today's increasingly sophisticated consumer.") In terms of social media, the Filippo Berio SA Facebook page currently has about 2,100 "likes," while a U.K. Facebook page has about 3,500.The brand's Twitter account has about 3,200 followers. It also has a Pinterest presence. Filippo Berio is also releasing two new extra virgin olive oil flavors, to hit store shelves later this year. Delicato, "a mild, light-bodied flavor that provides a smooth, mellow taste," and Robusto, a "bold, full-bodied flavor that provides a strong, vibrant taste," will join the brand's current lines of Extra Virgin Olive Oil, Organic Extra Virgin Olive Oil, Olive Oil and Extra Light Olive Oil.
Kids TV networks will have a somewhat easier time in the upcoming TV season -- thanks to a moderation of the total potential audience.Brian Wieser, senior research analyst at Pivotal Research Group, notes in a report that Nielsen's population estimates for kids 2-11 are 39.3 million for the 2013-2014 season, down by 0.7% from the 2012-2013 season. This is far better than the previous year when Nielsen's population estimate for kids 2-11 came in at a decline of 3.9% over the 2011-12 season.Still, Viacom’s major TV brand Nickelodeon was able to improve year-to-year in its third-quarter 2013 results -- gaining 6% in overall all day viewership to 1.76 million.Another Viacom network, Nicktoons, was up 18% to 206,000. The Hub -- a partnership between Discovery Networks and Hasbro -- grew 2% to 127,000.On the flip side, Cartoon Network lost 14% to settle at 1.06 million. Disney Channel slipped just 1% to 1.79 million. Sprout was down 2% to 164,000.Prime-time programming was a little better for most TV kids programmers. Disney Channel gained 2% to 2.5 million average viewers. Both Viacom niche channels also grew, with Nicktoons up 16% to 268,000 and TeenNick gaining 61% to 201,000.
Dish Network’s stock shot up on Wednesday in the midst of company activities pursuit to buying up some wireless spectrum assets. Dish Network climbed a 5% on to close at $47.98. Earlier in the week, a Manhattan bankruptcy judge approved an auction process that included a bid of $2.22 billion by Dish for wireless spectrum held by LightSquared.Dish shares have risen near 27% since the start of the year.The company failed in its previous attempts to acquire other wireless spectrum control by Sprint Corp. and Clearwire Corp. That ended when Sprint bought the assets of Clearwire that it did not already own.In separate news, earlier in the week Dish and Disney-ABC Television extended its deadline of their channel carriage contract talks. Disney, according to reports, is demanding a sizable increase in subscriber fees for its channels, including ESPN, which already sits at the highest level of all TV networks, some $5.00 per subscriber per month.But it is not only price that has been a sticking point. Dish and Disney have been negotiating around Dish’s AutoHop technology feature, according to reports, that allows viewers more easily to skip over TV commercials that come through Dish’s Hopper set top boxes.
USA Today is muscling up its sports content with a series of new products and partnerships. In the latest move, the USA Today Sports Media Group announced that it is expanding its relationship with the PGA Tour to include new digital marketing initiatives across both partners’ digital platforms.In their enlarged partnership, USA Today Sports and PGA Tour will collaborate on a number of digital content initiatives beginning in 2014, including stats and scoring, news and editorial, and video content. USA Today provides daily coverage, weekly highlights, standings and results for the tour, as well as the PGA’s Champions and Web.com Tours.USA Today will continue to receive exclusive category rights for the use of PGA Tour logos for sales and marketing. In return, under the terms of their five-year agreement signed in 2012, the PGA Tour gets discounted advertising and special themed sections in the print newspaper.Last month, USA Today re-launched The Big Lead, a sports site which combines sports news and commentary with pop culture, celebrity news and gossip. The re-launch integrates responsive design to improve the interactive experience for readers across a number of devices and channels, including mobile and social. The redesign will also make The Big Lead more suitable for native advertising. Earlier this year, the print edition and Web site of USA Today also received major overhauls, with a new graphic treatment for the newspaper and easier navigation on the site. Last year, USA Today began offering guarantees for online ad viewability in partnership with comScore.
Outdoor Channel kicks off its Q4 programming this week. The cabler is celebrating the start of the fall season 95 shows, including the new "Deadliest Hunts" on Fridays where the hunter becomes the hunted. Among the network regulars is "The Choice with Ralph & Vicki," which focuses on bowhunting and hunting, while Wednesday offers the reality competition Field & Stream's "Total Outdoorsman Challenge." To celebrate 10 years, 12 competitors dive into events to win more than $50,000 worth of cash and prizes, and the title of All-Star Total Outdoorsman.In November, all-new episodes of "Gold Fever" begin, as host Tom Massie searches for the earth's most precious metals.Outdoor Channel offers a number of themed programming blocks that combine the network's top shows with recognizable brands in the outdoor arena. Among the big weekday prime-time programming blocks are: "Bear Archery Bowhunting Monday," "Mossy Oak Tuesday Night Pursuits," "MidwayUSA's Wednesday Night at the Range," "Primos Thursday Night Calls of the Hunt" and "Friday Night at the Lodge," presented by Dick's Sporting Goods." The weekend blocks include: "Chevy Silverado Saturdays" and "Bass Pro Shops Big Sporting Saturdays," followed by "Bushnell Sunday at First Light," "Gorilla Sunday Spotlight" and "Wildgame Innovations Sunday Night on the Hunt."Outdoor Channel is received by 39.1 million U.S. households, available in more than 50 countries globally.
ESPN Deportes Radio has signed a deal giving it Spanish-language broadcast radio rights for NFL football games in the 2013-2014 and 2014-2015 seasons, the sports network announced this week. The deal includes Spanish-language coverage of Monday night National Football Conference playoff games, the 2014 Super Bowl, and the 2014-2015 American Football Playoffs. The NFL-ESPN Deportes deal took effect in early September. The broadcast deal allows ESPN Deportes Radio to capitalize on growing interest in American football among the country’s burgeoning Hispanic population. In 2012, a poll by ESPN Sports found that 25 million U.S. Hispanics identified themselves as NFL fans -- a remarkable proportion, as it’s just about half the U.S. Hispanic population, estimated at 50.8 million. According to Nielsen’s NFL Season Reach Study, the 2012 NFL season had the largest U.S. Hispanic audience ever. The ESPN Deportes Radio agreement builds on ESPN’s existing contract with the NFL, signed in 2011, giving it broadcast rights for "Monday Night Football" through 2021 in a deal valued at around $15 billion. Last month, ESPN Deportes launched ESPN Sync, a Spanish-language Web app that complements ESPN coverage of live sporting events with live streams providing analysis and coverage, real-time scores and stats, video, polling, and trivia, among other types of content. On the marketing side, ESPN Sync allows up to four advertisers to deliver messages during sporting events, including display, video, and product and logo placements. The move comes as ESPN faces new competition for both Hispanic and mainstream sports audiences. In June, Fox Deportes launched a new production arm, Fox Deportes Studios, to create original programming targeting Hispanic sports fans. It includes content created around big sporting events, fan experiences at stadiums and arenas and the human interest stories embedded in spectator sports. The broadcaster is also expanding its coverage of NASCAR, UFC and Golden Boy Boxing.
You’ve heard of “fat” days. Well, according to a new beauty study from Omnicom’s PHD, Women have ugly days as well and Monday tops the list. The shop conducted a quantitative survey of women 18+ across the U.S. that was designed to identify when women feel most vulnerable about their appearance throughout the week in order to determine the best timing for beauty product messages and promotions. "Identifying the right time to engage with consumers with the right message is Marketing 101," says Kim Bates, who heads Brand Planning at PHD. "But when you are trying to connect with women on so personal an issue as appearance, it can be even more important to understand the wrong time as well." The study found that overall, women across all age groups and geographies have strong commonalities when it comes to feeling vulnerable about their beauty, especially the day of the week they feel their worst. Nearly half of those polled (46%) said that they feel least attractive on Mondays. Traditionally Mondays have taken a lot of grief for being the first day of the work week and that was acknowledged by respondents as at least partly the reason that they feel less-than-gorgeous on that day. But Sunday isn’t far behind on PHD’s so-called “ugly index” with 39% of respondents identifying it as their worst day. An oft-cited reason was “the visible and emotional effects of weekend social activities on their faces,” per the agency. When asked to name the time of day when they feel they look their worst, 69% percent of respondents identified the hours between 5-7 a.m. and 7-9 a.m. Late night takes its toll too on the feeling-pretty scale, with 54% saying they believe they’re least attractive after 10 p.m., and worn out too. The findings show that women have the strongest positive feelings about their appearance in a relatively short window between noon and 3 pm. Among the situations in which women feel least attractive, the top mentions included when they are waking up (69%), sick (67%), sweating (62%), stressed (61%), crying (60%), and the end of a long day (54%). Other triggers that women listed for feeling unattractive--feeling depressed, angry, worried, or lonely. "The cultural and psychological implications of that response are significant," said Bates, "and from a marketing perspective, it could be a factor in everything from creative concept to media platforms to promotional offers." According to Bates, the findings point to an opportunity to “heavy- up” and wrap marketing and media activity around the days that the beauty consumer feels the best and worst about her image, using a contrasting "Encourage/Empower" engagement strategy. "When it comes to engaging with women at any level, knowing where she is on her personal attractiveness index, and the appropriate messages relative to that information, can only make for a more productive exchange."
It’s that time of year when the editors of MEDIA begin finalizing thoughts for the magazine’s annual Agency of the Year Awards. If you have anything or anyone you’d like to nominate please share it with email@example.com before Oct. 24th. The categories include:Media AgencyFull-Service AgencyIndependentHolding CompanyExecutiveClientSupplier/Vendor
As one of the few people on Madison Avenue who seem to have a solid foot in it, what can you tell us about the future of media? Four big trends to the way that media gets planned, bought and measured. a) Audiences/people become what marketers increasingly value versus program/title or property. The move will be from buying/ planning media to finding and engaging audiences. This rise in addressable skills will drive a significant rise in addressable programmatic across glass (or screens). b) Content (creative), media and technology will increasingly blur with technology and content distribution/storytelling skills being differentiating advantages. c) We will continue to live in a hybrid world (analog and digital) but more and more electronic media will be Internet Protocol-delivered and be about re-aggregating audiences on one into larger audiences rather than segmenting mass audiences into smaller audiences since online is really about audiences of one. d) The Clout of data/intelligence will join the Clout of scale (both will be important). Knowing what you know, what's the thing that keeps you up most at night? How to ensure we have the talent and the organizational structures to thrive in this world where data and technology will join storytelling and insights as a key to success. How to remain relevant to clients whose business models are under threat. How to create new business models in a world where selling people by the hour is going to be increasingly difficult. And how to stay on the right side of the three women in my life (my wife and two grown up daughters) who wonder if I am cool enough for them. And what's the thing that makes you most optimistic about the future of media? Marketing and media is a huge growth industry. As people grow more empowered we have to learn how to meet their requirements better and this takes empowered marketing. Here at Publicis we say our client will need "empowered marketing for an empowered age." Marketing will be a big difference. Technology is allowing for entire swaths of the economy -- from commerce to content -- to become digitized and is creating opportunities for marketing and media. Digital did not kill the advertising star but re-invented her. We are less and less in a share game and more in a growth game. Knowing what you know, would you want your kids to follow your footsteps into advertising? Media? Yes but I would point them in the direction of companies that are digital first or “get” digital. Our older daughter works closely with advertising and marketing, but at Google. Our younger daughter has just graduated and moved to New York to look for a job and I am pointing her to all sorts of advertising firms (non-Publicis due to potential conflict of interest), including my friends at WPP and Interpublic, and marketing departments and advertising groups in digitally savvy industries. SOLVING UNMET NEED When you look back at past predictions about the future of media what do you think is the one thing people got the most wrong? Most of us thought too narrowly and short term. That this was only about digital media or advertising versus that it was about digital marketing or a hybrid form of digital/analog marketing. That stories and brands would grow even more powerful and important despite mass media growing less important. Twenty years after I started in digital the only Industry that has shrunk significantly in media is newspapers, while new industries -- from online video streaming to social networks to interactive out-of-home display (like Gas Station TV) -- have been created. On the flipside, what was the most prescient thing? Video would always be very powerful. We called it television. About a year or so ago, you moderated a panel in which you asked some VCs what the No. 1 thing was that they looked for in a venture they were investing in. And one of them gave you a one word response: "Disruption." What does that say about the future of media, when the people who are funding it just want to disrupt it? Most Venture capitalists understand business models but they do not understand marketing and media. They have invested in disruption of media and most of them have come up with a pile of losses versus gains. Look at my friend Terry Kawaja’s Lumascape and the fact that more money has gone into ad tech in the last few years with almost nothing to show for it. Our Industry is so full of insecure folks that we let them get away with this constant insulting of us. We are not as stupid as people think we are, thank you. All the VCs want to have the next big Google or Facebook. If so, think? Google and Facebook and soon hopefully Twitter were not funded to disrupt shit. They were funded to allow people to discover new ways to find things, connect with friends and express themselves. Solve an unmet need versus disrupting shit!