Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
AT&T may be looking to get back into the traditional pay TV business in a big way -- with talks about it buying big … Read the whole story
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quarter -- but soaring international advertising revenue gains. U.S. advertising revenues inched up … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
The WPP CEO received a total compensation boost of 70% to more than 29.8 million British Pounds in 2013, which is about $50.4 million … Read the whole story
According to some, I am supposed to be aghast because poor Clayton D. Lockett writhed and groaned on an Oklahoma gurney for about 40 … Read the whole story
Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story
Samsung, which has winningly used Miami Heat forward LeBron James in its television commercials to provide a glimpse of the basketball star's life, is … Read the whole story
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
In the first four months of 2014, just over half of magazine readers (52%) said they could recall seeing or "noting" a specific print … Read the whole story
AT&T is turning to the agency whose focus is marketing to teens to help stop distracted young people from texting while driving. MRY has … Read the whole story